MFA MONTH: Using data to trigger MFA only when it matters in high-risk environments
For marketplaces and high-risk transaction environments, traditional multi-factor authentication (MFA) approaches are increasingly under strain. Applying the same level of authentication to every user and transaction can create friction, conversion loss and poor user experience, without necessarily stopping sophisticated fraud. Some fraud prevention teams are turning to risk-based authentication (RBA): using real-time data to determine when MFA […]