OPINION: Retailers risk eroding consumer trust by rushing into AI integration
New data from Exploding Topics by Semrush reveals the vast majority (78%)of consumers have used AI to shop in the last 6 months, but only 1 in 3 would actually trust AI to spend for them. While AI shopping assistants are already transforming retail – already becoming embedded by corporate giants like Amazon’s ‘Rufus’ and Walmart’s ‘Sparky’ assistants […]