As retail becomes increasingly omnichannel, fraudsters are evolving just as quickly, exploiting gaps between physical and digital systems to target vulnerabilities across every touchpoint. For retailers and e-commerce providers attending the Fraud Prevention Summit, the challenge is clear: fraud is no longer isolated to one channel, and your anti-fraud strategy can’t be either…
The rise of hybrid shopping behaviours, such as click-and-collect, buy-online-return-in-store, and mobile wallet payments, has created more complex fraud vectors. Criminals may exploit weak links between systems, using stolen credentials to order online and collect in-store, or orchestrate refund abuse via third-party marketplaces.
Yet many retailers still rely on siloed fraud prevention tools, with separate systems for e-commerce, in-store POS, and mobile apps. This fragmented approach not only increases risk exposure but also adds complexity to investigations, compliance, and reporting.
To stay ahead, leading retailers are turning to unified anti-fraud platforms that monitor transactions, customer behaviours, and account activity across all channels and devices. These solutions leverage machine learning to spot suspicious pattern, such as unusual login behaviour, repeated failed payments, or cross-channel return, while enabling shared intelligence across departments and locations.
Device fingerprinting, behavioural biometrics, and real-time analytics are now key components of omnichannel fraud defence. These technologies help retailers authenticate users without unnecessary friction, detect anomalies early, and prevent fraud before it escalates.
Importantly, platforms with centralised dashboards and cross-channel reporting capabilities empower fraud teams to work more efficiently. Investigators can track fraud journeys across platforms, identify root causes, and develop better preventative measures. For large retailers operating both online and on the high street, this joined-up view is becoming essential.
Third-party marketplaces and partners must also be considered. Many fraud attempts now involve triangulation scams, fake product listings, or seller impersonation. Robust platform integration and ongoing monitoring of partner ecosystems are vital parts of a holistic strategy.
Ultimately, omnichannel risk requires an omnichannel response. By unifying fraud prevention tools and embedding intelligent, real-time monitoring across every customer touchpoint, retailers can protect both their bottom line and their brand reputation in an increasingly complex threat landscape.
Are you searching for Anti-Fraud Platform solutions for your organisation? The Fraud Prevention Summit can help!
