Generative AI (GenAI) is no longer just fueling innovation—it’s being weaponized by fraudsters. With scams now faster, more scalable, and harder to detect, both businesses and consumers are feeling the impact.
Sift’s Q2 2025 Digital Trust Index reveals how AI is reshaping fraud and digital trust. Scam content blocked by Sift rose 50% year-over-year, and nearly three-quarters of consumers reported noticing more spam and scams over the past year. Despite growing awareness, overconfidence is leaving many vulnerable. One in three consumers believe they can easily spot AI-driven scams, yet 20% admitted to being successfully phished last year.
The Index also sheds light on how fraudsters mask their activity. Compared to trusted users, they use 36% more payment methods while hiding behind 20% fewer IP addresses, creating a deceptive digital footprint that makes detection increasingly complex.
As scams become more sophisticated, digital trust can no longer be treated as a side concern. It is foundational to growth, customer experience, and brand resilience in an era where fraud is accelerating at the speed of AI.
Read the full Digital Trust Index to explore how AI is changing the fraud landscape and how your business can stay ahead.
