With online retail fraud projected to exceed £10 billion globally in 2025, retailers face growing pressure to invest in robust anti-fraud platforms. But with so many solutions on the market, how can decision-makers ensure they’re choosing the right one? Those attending the Fraud Prevent Summit will soon find out…
It starts with understanding your specific risk profile. Fashion retailers may face high return fraud and promo code abuse, while marketplaces battle account takeovers and seller impersonation. Retailers must assess which types of fraud are most prevalent across their operations and which features are most critical to mitigate those threats.
Modern anti-fraud platforms go beyond simple rules-based systems. Machine learning and AI-driven risk scoring now play a central role in detecting subtle fraud signals and reducing false positives. A good platform will adapt over time—learning from customer behaviours, historic fraud cases, and emerging tactics to refine its models.
Key features to look for include:
- Real-time transaction monitoring
- Multi-channel support (web, app, in-store)
- Device fingerprinting and behavioural analytics
- Chargeback and refund abuse prevention
- Seamless integration with payment gateways and CRM systems
- Equally important is usability. Dashboards should provide clear, actionable insights, not just raw data. Fraud teams need intuitive workflows, visualisation tools, and collaborative features to manage cases efficiently and reduce investigation time.
- Scalability is another consideration. Can the platform handle seasonal traffic spikes? Does it support international expansion, including local compliance standards like GDPR and PSD2 Strong Customer Authentication?
Retailers should also evaluate a platform’s customer experience impact. Does it offer adaptive authentication that balances security with UX? Platforms that block legitimate users due to overly strict rules risk damaging brand trust and loyalty.
Finally, consider the vendor’s track record. Do they have experience in your sector? Can they demonstrate ROI from existing clients? Are they proactive in sharing intelligence and updates on emerging fraud trends?
As we’ve said on these pages before, the best solutions enable retailers to stay compliant, protect customer trust, and make smarter, data-driven decisions about fraud prevention in a rapidly changing retail landscape.
Are you searching for Anti-Fraud Platform solutions for your organisation? The Fraud Prevention Summit can help!
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